FUGITOTO brush wordmark above mountain
Sweet Space  ·  Auckland
Origin

One mountain,
two expressions.

The ice cream was placed in a small cup. Turned upside down, it resembled a mountain. From there, FUGITOTO becomes a quiet object: a flavour to taste, a form to look at, and a memory to take away.

Upside-down FUGITOTO cup forming a mountain shape
FUGITOTO cup viewed upright
Flavour exhibition

A flavour exhibition.

Not a normal menu. Each flavour is treated like an exhibit: numbered, named, placed and remembered.

01 / Exhibit
Salmon ice cream scoop
Salmonsignature

Our signature and most loved. A local response from New Zealand ingredients.

02 / Exhibit
Non-alcoholic IPA ice cream scoop
Non-alcoholic IPArefreshing

Hoppy and refreshing, crafted for everyone.

03 / Exhibit
Black truffle ice cream scoop
Black Truffleearthy

Rich and earthy, savoury and smooth.

04 / Exhibit
Black sesame ice cream scoop
Black Sesamebalanced sweetness

Deep aroma, grounded and calm. A quiet taste with an eastern memory inside.

05 / Exhibit
Lychee jasmine ice cream scoop
Lychee Jasminefloral

Floral and delicate, light and fragrant.

06 / Exhibit
Blue spirulina ice cream scoop
Blue Spirulinaoceanic

Oceanic and clean, unexpected and unique.

Ice cream cone object displayed as an exhibition piece
What we do

A work you taste.
A work you take home.

Desserts, drinks and objects are presented as part of the exhibition. They are not only to be enjoyed, but also to be experienced, remembered, and carried away.

Concept

From a small shop
to a small exhibition.

People may enter for ice cream or coffee, but the space slowly becomes something else — a place to pause, sit together, and keep a small piece of the feeling with them.

FUGITOTO concept storefront with cloud-like roof
Experience flow

From information
to atmosphere.

Enter

FUGITOTO seating space with cloud lights

Pause

FUGITOTO counter and white curtain interior

Stay

FUGITOTO atmosphere wall with cloud lights and Enter Pause Stay experience flow
Archive

A space that
keeps changing.

We started with ice cream,
but what we are building is a space
for people to be together.

People gathering inside FUGITOTO
Community and pets gathering at FUGITOTO
Small 3D printing experiment inside the making space
Cloud installation and products in the FUGITOTO space

Characters
of the space

Small residents of the space

Some are drawn.
Some are imagined.
Some quietly stay.

FUGITOTO characters with coloured ice cream objects
FUGITOTO
Archive
2024
S
Click Kakapo

Kakapo

Thoughtful Bird

A thoughtful bird who takes things slowly and seriously. Likes tall spaces and quiet corners.

Click Kiwi

Kiwi

Curious Kiwi

Small, round and full of questions. Carries an avocado wherever it goes.

Click Ouiiiii

Ouiiiii

Calico Cat

A quiet calico cat who appears throughout the space. Independent, gentle, and a little curious.

Making
Room

A space for making

Some objects begin as sketches.
Some begin by accident.
Learning through making.

Making room with 3D printer, sketches and small object
Fugitoto
Life deserves its sweetness

Thank you for being part
of our sweet space.